When you set yourself a goal do you start out determined to succeed? Goals can be anything from losing weight, getting fit or saving for your retirement or even paying your taxes on time. However Scott Sleek writing for Psychological Science says ‘ habit, convenience and temptation get in the way of the most conscientious of goals’.
Wouldn’t it be good if you could have a nudge in the right direction to keep you on track?
So have you heard of the ‘nudge’ unit? It was set up by the government in 2010. They are a team of behavioural scientists called the Behavioural Insights Team (BIT) who cue us to act in our own self interest and as a consequence lessen the burden that bad habits place on our society.
Read on to find out where the name ‘nudge unit’ comes from, the work they do and how the United States is looking to adopt similar model.